Customers are individuals that make purchases in your store. This overview introduces the available features related to customers.
Customers can make purchases as guests, or they can create an account.
When a customer creates an account, they can manage their details and review their order history.
An admin can manage all customers and their details.
Learn how to implement customer accounts in a storefront.
Learn how to manage customers using Admin APIs.
Learn how to manage customers in Medusa Admin.
Admins can segment customers or assign them to different customer groups. This can be useful for marketing purposes.
For example, an admin can specify a different pricing or special discounts for specific customer groups.
Learn how to manage customer groups using Admin APIs.
Learn how to manage customer groups in Medusa Admin.
Check available Admin REST APIs for Customer Groups.
Understand the Architecture
Learn how Customer-related entities are built, their relation to other modules, and more.
Learn about the Customer Architecture.
Learn about the Customer Group Architecture.
Discover Customers’ relation to other modules in Medusa.
Customers can place orders, request returns and exchanges, and more.
Discounts can be associated with a specific customer group.
Set special prices for specific customer groups.