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Customers are individuals that make purchases in your store. This overview introduces the available features related to customers.


Not a developer? Check out the Customers user guide.


Customer Accounts

Customers can make purchases as guests, or they can create an account.

When a customer creates an account, they can manage their details and review their order history.

An admin can manage all customers and their details.

Customer Groups

Admins can segment customers or assign them to different customer groups. This can be useful for marketing purposes.

For example, an admin can specify a different pricing or special discounts for specific customer groups.

Understand the Architecture

Learn how Customer-related entities are built, their relation to other modules, and more.

Discover Customers’ relation to other modules in Medusa.

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