This recipe provides the general steps to implement a B2B store with Medusa.

Overview#

In a B2B store, you provide different types of customers with relevant pricing, products, shopping experience, and more.

Medusa’s Commerce Modules, including Sales Channel, Customer, and Pricing modules facilitate implementing this setup. Medusa’s architecture and extendible nature allow you to customize your store based on your use case.

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Create B2B Sales Channel#

Use sales channels to set product availability per channel. In this case, create a B2B sales channel that includes only B2B products.

You can create a sales channel through the Medusa Admin or Admin REST APIs.

Using Medusa Admin

Create the sales channel using the Medusa Admin.

Using Admin API

Create the sales channel using the REST APIs.

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Create a Publishable API Key#

Use publishable API keys to specify the context of client requests:

• You associate the publishable API key with one or more sales channels.
• In a client such as a storefront, you pass the publishable API key in the header of your requests.

Then, all products retrieved belong to the associated sales channel(s).

You can create a publishable API key through the Medusa Admin or the Admin REST APIs, then associate it with the B2B sales channel. Later, you'll use this key when developing your B2B storefront.

Create Key#

Using Medusa Admin

Create the API key using the Medusa Admin.

Using Admin API

Create the API key using the REST APIs.

Associate Key with Sales Channel#

Using Medusa Admin

Associate the key with the sales channel using the Medusa Admin.

Using Admin API

Associate the key with the sales channel using the REST APIs.

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Add Products to B2B Sales Channel#

You can create new products or add existing ones to the B2B sales channel using the Medusa Admin or Admin REST APIs.

Create Products#

Using Medusa Admin

Create the products using the Medusa Admin.

Using Admin API

Create the products using the REST APIs.

Add Products to Sales Channel#

Using Medusa Admin

Create the products using the Medusa Admin.

Using Admin API

Add the products to the sales channel using the REST APIs.

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Create B2B Module with Relationship to Customer Groups#

Use customer groups to organize your customers into different groups. Then, you can apply different prices for each group.

This is useful in B2B sales, as you often negotiate special prices with each customer or company.

You can create a B2B module that adds necessary data models to represent a B2B company. Then, you link that company to a customer group, which is defined in the Customer Module. Any customer belonging to that group also belongs to the company, meaning they're a B2B customer.

Create Module

Learn how to create a module.

Define Module Links

Define links between data models.

Add B2B Customers#

After adding your B2B customer group, add B2B customers and assign them to the B2B customer group.

You can do that through the Medusa Admin or Admin REST APIs.

Create Customers#

Using Medusa Admin

Create customers using the Medusa Admin.

Using Admin API

Create customers using the REST APIs.

Assign Customers to Groups#

Using Medusa Admin

Assign customer to groups using the Medusa Admin.

Using Admin API

Assign customer to groups using the REST APIs.

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Create B2B Price List#

Use price lists to set different prices for each B2B customer group, among other conditions.

You can create a price list using the Medusa Admin or the Admin REST APIs. Make sure to set the B2B customer group as a condition.

Using Medusa Admin

Create price list using the Medusa Admin.

Using Admin API

Create price list using the REST APIs.

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Create Custom Data Model#

To implement a more advanced B2B sales flow, add custom data models such as Company, Employee, Admin, and Buyer to your B2B module.

This provides more granular control of your B2B sales and allows you to build features like privileges, limits, and more.

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Create an API Route to Check Customers#

On the frontend clients communicating with your store, such as the storefront, you need to check whether the currently logged-in customer is a B2B customer.

The API route can check if the customer has any group with an associated company.

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Customize Admin#

Based on your use case, you may need to customize the Medusa Admin to add new widgets or pages.

The Medusa Admin plugin can be extended to add widgets, new pages, and setting pages.

Create Admin Widget

Add widgets into existing admin pages.

Create Admin UI Routes

Add new pages to your Medusa Admin.

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Customize Storefront#

Medusa provides a Next.js storefront to use with your application. You can either customize it or build your own to represent your B2B features.

Use the publishable API key you associated with your B2B sales channel in the storefront to ensure only B2B products are retrieved.

Next.js Storefront

Learn how to install and customize the Next.js storefront.

Storefront Development

Find guides for your storefront development.